The beginning of everything

Between 18 and 33 years old, I planted the seed to my advertising career by doing MarComm, in special project management, fundraising and institutional relations, for corporates, NGOs, intergovernmental organizations and underground start-up alike initiatives in Brazil: arts, sports and education were at the core of the work.

CRIANÇA ESPERANÇA
— One of the most longevous and successful fundraising campaigns in the world organized by UNESCO and Rede Globo.

VAGALUME
— Libraries and education changing lives in remote communities in Brazil's Legal Amazon.

TODOS PELA EDUCAÇÃO
— Multi-sector effort to improve the quality of educational processes and structures in Brazil and make it accessible for all.

KOSMOPOLITE
— A Belgium born street-art event, touring around the globe to reveal and support a worldwide graffiti scene network.

BOOTIE MASHUP
— The fun & controversies of the best mashups DJs and parties from the USA to the world.

GRITO ROCK
— The biggest combined arts festival of Latin America highlighting one of Brazil's strongest soft-powers: indie music.

THE AR WORLD SERIES
— International ultra-endurance multi-sport competitions uniting the best high-performance adventure athletes in the world.

OUTWARD BOUND
— An originally British NGO offering learnings for life through outdoor experiences in various nature spotlights in the globe.