Conceptualization of the overall brand and products MarCom strategies, global templates and toolkits rolled-out from Fuschl am See to the world, hundreds of format adaptations executed especially for the German-speaking markets, as well as pivotal events & activations for key European markets were at the core of the daily-business of both brand and trade communications to strengthen positioning and increase sales in a highly competitive market. 

The focus was on detaching it from the mother brand & key-product energy drink by being its counterpart and matching addition within the artistic world, while differentiating and positioning it as a healthier and more sophisticated alternative among its main competitors.

Wanna collaborate?

© 2025 Jeferson Lopes Cocate. All rights reserved. Copying or distribution requires written permission. Portfolio material is shown for illustration only. Trademarks belong to their owners and are not endorsed. Content provided “as is”, without warranties.