The ORGANICS by Red Bull - Jeferson Lopes Cocate

Conceptualization of the overall brand and products MarCom strategies, global templates and toolkits rolled-out from Fuschl am See to the world, hundreds of format adaptations executed especially for the German-speaking markets, as well as pivotal events & activations for key European markets were at the core of the daily-business of both brand and trade communications to strengthen positioning and increase sales in a highly competitive market.

The focus was on detaching it from the mother brand & key-product energy drink by being its counterpart and matching addition within the artistic world, while differentiating and positioning it as a healthier and more sophisticated alternative among its main competitors.