More than 300 assets produced in 2,5 years for roll-out in more than 70 countries around the world. Conceptualization and implementation of both the brand as well as the customer service websites. Digital products to facilitate virtual sales. Online assets to emotionalize technical features. Online campaigns to precisely target consumer groups. Digital guidelines to ensure alignment.

 An astonishing digital revamp to keep the brand in the customers' top-of-mind and heart using several online channels and intertwining its strategy especially with sales and after sales, so that correlated processes and tools were also part of the always-on approach that translated product benefits and brand promises ease and facilitate decisions when facing a fierce competition from Samsung.

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