Canyon Bicycles - Jeferson Lopes Cocate

For top athletes and all people who think bike-first. Stirred up by Nike, Patagonia, Red Bull & co., the proudly outsider German bike brand is cycling fast against its main competitors to take its mission, and therefore sales, to the next level: inspire to ride! From business strategy to logo design, from social initiatives to points-of-sale, from e-commerce to brand page, all in one hand.

In close collaboration with the design, brand and tech teams via resource optimization work shops and sprints, an emotional and inspirational brand (portal) content layer was seamlessly added o Canyon’s already successful rational and aspirational product-focused D2C channel, enhancing current and potential clients' experiences.